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Starbucks Cofee- What are interesting/significant facts in terms of branding that contribute to its success??
Starbucks branding did not focus on the obvious -- which was to sell coffee -- but to offer a unique experience in coffee buying. Their brand identity did not focus on creating the best tasting cup of coffee, but about providing the best coffee experience.
Starbucks success came from the concept it introduced -- the coffee house as a gathering place. It is not just a place to get gourmet coffee, but Starbucks positioned itself as a gathering place whether for students or hip young professionals. And it has successfully created an atmosphere, ambience and experience that attracts new customers and...
http://www.villagegatenews.com/starbucks-cofee-what-are-interestingsignificant-facts-in-terms-of-branding-that-contribute-to-its-success/
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